We design, build, and run AI-powered go-to-market engines for B2B companies. Hands-on technology deployment. Real results. No decks.
We don't write playbooks and leave. We build the system, deploy the tools, and run the motion until it generates pipeline you can count on.
Full diagnostic of your ICP, stack, sequences, CRM, and team. We find exactly where pipeline is leaking, then map the 90-day fix.
See package →We select, configure, and launch the modern outbound stack — Clay, Warmly, Instantly, intent signals, AI agents — as a live system sending pipeline-generating sequences.
See package →Senior GTM leadership without the full-time cost. Pipeline reviews, rep coaching, comp plan design, hiring — embedded weekly until the number is yours.
See package →Two certifications. Thirteen years of hands-on deployments. We rebuild your Salesforce org so reps use it and leadership trusts what they see.
See package →Clay-powered workflows that build hyper-targeted prospect lists from intent signals, tech stack data, and company triggers — not a bought list.
See package →We source, interview, and onboard SDRs, AEs, and sales leaders — and build the ramp plan that gets them producing in 30 days, not 90.
See package →Full-time, dedicated, bilingual SDRs based in Latin America — trained on your product and embedded in your pipeline. Built on the same nearshore model that powered Tendril's 100+ client operation.
See package →We examine your ICP, stack, sequences, CRM, and team to identify exactly where pipeline is leaking and what it costs you per month.
A working 90-day GTM roadmap with prioritized actions, tool decisions, and measurable targets. Not a slide deck. A plan we execute against.
We build the stack, write the sequences, configure the integrations, and train the team. You get a live system, not a recommendation.
Weekly reviews, A/B testing, rep coaching, and continuous iteration until you're hitting target and the system runs without us.
"I've been fortunate to have Jon's expertise and consultation on a few business projects over the last 3 years. Not only does he listen to the concerns and demands of my particular situation, the advice and follow up are above and beyond. There is no cookie-cutter solution to business challenges and no one seems to know that better than Jon. He has taught me valuable skills that have transferred to my staff as well."
"I had an opportunity to work with Jon on an important outsourcing project for our company. He was an excellent partner and did the preparation work to develop a deep understanding of our business model. Jon is an excellent trainer, he is an active learner, and he definitely understands how to effectively coach and lead salespeople. I would highly recommend Jon."
"I was fortunate enough to have Jon work for me as both a Sales Executive and a Sales Leader. His success has come from not only working hard, but also working smart. Throughout his career he has focused relentlessly on learning and upgrading his skill set. Jon is a valuable asset to any company and has grown into a strong leader I would recommend time and time again."
"The culture at his office was incredible and full of positive energy. In terms of the team's perception of Jon, everyone thought very highly of him and respected him — something that is often times rare in the sales management world. I've seen the evolution of the office he was tasked to build, starting with a few people and growing to a team of 20+ with a Wacker Drive office."
Free 30-minute discovery call. We'll audit your current motion and tell you exactly where the highest leverage is.
Book a Free Discovery Call →Every engagement is scoped around a specific result. You know what you're buying and exactly what you'll receive.
The clearest picture you've ever had of your go-to-market. We examine your ICP, stack, sequences, CRM, and team — then deliver a prioritized 90-day roadmap you can execute immediately.
Best for Series A–C startups with no clear GTM motion, or post-funding teams that need to build the right way.
Start with an Audit →We build the complete outbound infrastructure — prospect list, sending infrastructure, sequences, deliverability, and a live campaign. You get a running machine, not a document.
Best for companies with a sales team but no modern outbound motion, or replacing a burned-out list and dead sequences.
Build Your Engine →Senior GTM leadership without the full-time cost. We embed in your team — running pipeline reviews, coaching reps, designing comp plans, and driving the number weekly.
Best for Series A–C companies where the CEO is still selling, or where a VP Sales hire is 3–6 months out.
Explore Fractional →Trained, bilingual, full-time SDRs based in Latin America — embedded in your sales motion at a fraction of US hiring cost. Not a call center. Not shared reps. Dedicated professionals who know your product, follow your process, and report directly into your pipeline.
Best for companies ready to scale outbound but not ready to hire US-based SDRs at $70–90K. Built on the same nearshore model that powered Tendril's 100+ client operation.
Get a Dedicated SDR →Two certifications. Thirteen years of deployments. We build and optimize Salesforce orgs that give leadership real pipeline visibility and give reps a tool they'll actually use.
Best for companies on Salesforce with poor adoption, messy data, or forecasting that no one trusts.
Start a SFDC Project →Start with a free 30-minute discovery call. We'll tell you exactly where the highest leverage is for your situation.
Book a Free Call →Hartled was founded by a sales leader who has run every stage of the GTM journey — from cold-calling on a headset to building a company with 125 people and 100+ clients.
Jon Elhardt has spent two decades obsessing over one question: why do some sales teams compound while others grind and stall? The answer always comes back to three things — the right people, the right technology, and the right process. Hartled is the culmination of everything learned building and optimizing both.
He started leading sales teams in 2005, before the iPhone existed, before Salesforce was a verb. Nineteen years of reps, quotas, pipelines, and forecasts across industries, market sizes, and economic conditions including the 2008 crash, which taught him more about process discipline than any training program ever could.
He began deploying Salesforce for clients in 2013 and holds two certifications. He's built out Outreach instances, sequenced thousands of campaigns, and onboarded north of 500 sales professionals through structured training programs.
Most recently he co-founded Tendril, a B2B sales acceleration platform that scaled to 100+ enterprise clients and 125 employees and contractors across the US and Mexico, building product, running operations, and serving demanding enterprise accounts before exploring a liquidity event. That experience at the intersection of technology, operations, and sales is what makes the modern Hartled different.
"There is no cookie-cutter solution to business challenges and no one seems to know that better than Jon. He has taught me valuable skills that have transferred to my staff as well. No matter the business model or industry, he has the right expertise and motivational skills."
Started leading sales teams before smartphones changed the game. Built and managed teams across multiple industries. Learned how to generate revenue when conditions are brutal, including navigating the 2008 financial crisis, which remains the best education in process discipline money can't buy.
Began deploying Salesforce.com for sales organizations. Over the next decade, built expertise across hundreds of configurations, integrations, and orgs, eventually earning two certifications and developing a philosophy around what makes a CRM actually work vs. collect dust.
Launched a GTM consulting practice focused on three things: building the right team, deploying the right technology, and engineering the right process. Became a power user of Outreach for multi-channel, multi-touch sequencing — calls, email, LinkedIn — before most companies knew what a sequence was.
Built the consulting practice into a technology company. Tendril developed an agent-assisted dialing platform, operated a nearshore staffing subsidiary in Mexico, and launched a data enrichment product — serving over 100 enterprise clients with a team of 125 employees and contractors.
With Tendril at an exit stage, the practice that started it all comes back — rebuilt for a world where Clay replaces list brokers, Warmly de-anonymizes your traffic, and AI agents handle the first three touches. Hartled combines everything learned building Tendril with the modern GTM stack. The result is a practice that builds what you actually need.
AI-powered parallel dialer that transformed outbound calling efficiency for enterprise sales teams — handling routing, disposition, and real-time coaching at scale.
Built and operated a fully-integrated subsidiary in Mexico providing 100+ trained bilingual sales agents to US enterprise clients — managed operations, compliance, and delivery.
Proprietary contact and company enrichment product for B2B sales teams — built before Clay made it mainstream. The playbook now lives in how we build ICP lists for clients.
Not a framework seller. A practitioner who has built teams, shipped product, and run operations at scale — and is now bringing that to your GTM.
Book a Discovery Call →The proof isn't in the pitch. It's in what was built — and what happened after.
The situation. Edlio, an EdTech company serving K-12 schools across the US, Canada, and Latin America, had aligned sales executives to territories but their SDR team was a mess. No training, no coaching, no consistent message, and no technology to run a real outbound motion. They couldn't measure activity or forecast revenue.
What we built. Restructured the SDR team as its own business unit with dedicated KPIs, reporting separately from AEs. Implemented Outreach to formalize and automate 65% of the outbound process. Set up Salesforce to track the right KPIs. Ran weekly one-on-ones, group call reviews, and built a competitive sales culture using Hoopla for real-time leaderboard visibility.
The outcome. 30% increase in set appointments in the first 30 days. CEO Ali Arsan: "Jon has a high level of emotional intelligence, which allows him to connect with people. His style of mentorship makes people want to be successful."
The situation. Motion 117 is a creative video production agency with great work and strong values, but all new business came from referrals. They were reactive, not proactive. No repeatable process, no sales team, no ability to target the right clients systematically.
What we built. Full sales process from scratch: recruited and trained a dedicated sales team, developed cold-calling and follow-up scripts targeting specific ideal clients, implemented Salesforce CRM, email automation, and a content marketing strategy. Served as fractional VP of Sales throughout the engagement.
The outcome. 59% year-over-year revenue growth and 33% growth in client base. Founder Jeff Johnson: "Throughout the entire process, I felt as though Jon was in the trenches with me. Jon's team gets a 10 out of 10."
The situation. LendTrade helps financial institutions grow their loan portfolios. In 2017, founder Steve Schipper was ready to stop relying on outside sources and build a dedicated in-house sales team. He needed someone he could trust completely to own the process end to end.
What we built. Managed the full hiring lifecycle: job descriptions, advertising, interviews, offer letters, and onboarding. Delivered onsite and remote sales training, managed the new reps directly, provided ongoing coaching, and built a repeatable process designed to run independently once the engagement ended.
The outcome. A fully operational in-house sales team with sustainable process. Steve Schipper: "He worked as if he was part of the company. I felt extremely good about that. He was a team member, not just a consultant."
Every engagement starts with a 30-minute discovery call — we audit your current motion and find the highest leverage points.
Book a Free Discovery Call →Free 30-minute discovery call. We'll identify exactly where your go-to-market motion is leaking — and what it would take to fix it.
No sales pitch. Just a direct conversation about where you are and what would move the needle.
Book on Calendly →"We respond to every inquiry within one business day. If it's urgent, say so — we'll prioritize it."
— Jon Elhardt, Founder
Practical guides on AI outbound, Salesforce, sales leadership, and the tools that actually move pipeline.
Most outbound fails because it's built on bad lists and generic copy. Here's the exact stack and workflow we use to go from zero to booked meetings in 30 days.
Low CRM adoption isn't a rep problem. It's a design problem. Here's what we rebuild first in every Salesforce engagement and why it changes behavior fast.
GTM Engineering isn't a job title — it's a different way of thinking about go-to-market. Here's what it means, why it matters, and what it looks like in practice.
Reading about it is one thing. Having us build it is another.
Book a Discovery Call →